Made in Italy Guarantee
MORE ABOUT THE TRUE ITALY™ SERVICE
What is True Italy™?
is a practical Tool to protect Consumers and Resellers from counterfeit
products claimed to be "Made in Italy". It works through a
special Tag or Label attached to the Italian product and an online Internet
checking system, available free of charge, 24 hours a day. Go
now to the True Italy™ Service site!
What is the True Italy™ Tag?
It is a
special Tag or Label, like the one published on the right, which truly
identifies a Genuine Italian Product from counterfeits or deceiving
Italian-look-alike products. You can find it attached to an Item which
has been genuinely manufactured or fully designed in Italy.
How should I use the True Italy™ Tag?
Goal: to check the authenticity of the Italian product you have just purchased and learn more about its manufacturer.
Is there any cost for using the True Italy™ Service?
No, the True Italy™ Service is completely Free of Charge for any Consumer or Wholesale Buyer of Italian products coming attached to a True Italy™ Tag.
I am a Consumer : why should I buy an Italian product with a True Italy™ Tag attached?
Because you can check quickly and at any time to find out if the product is an authentic Italian one. If you buy any other product with a generic "Made in Italy" label or a product with Italian-like label names or an Italian flag you have no certainty that the product is genuinely Italian and not a counterfeit featuring a completely faked Label or Tag.
The True Italy™ Service allows you to be fully confident about the origin of your product. If you discover via the True Italy™ site that there is a problem with matching the Authenticity Code printed on your Tag or Label you can issue an Anomaly Report. If there is a problem with the Tag itself possibly being counterfeited, you can return to where you bought the product and ask for explanations!
In a nutshell: if you buy any "True Italy-tagged" Items you are virtually protected against counterfeits and even stolen merchandise!
I am a Retailer or Wholesale Buyers : why should I import Italian products with a True Italy™ Tag attached?
Because you can be confident that your money has been invested to import the "real thing", not counterfeited merchandise. Purchasing faked or cloned products instead of Genuine Italian Products is a real risk jeopardizing your money and your reputation, besides being a loss of money. The True Italy™ Service enables you to trust your purchases even more, as well as to give an additional guarantee to your clients willing to pay for a Genuine Italian Product.
Each customer buying an exclusive Italian Product can check it anytime, anywhere, for free, simply visiting the True Italy™ Service site. One more way to qualify your offer and attract new customers! You can even allow them to check the genuinity of your Italian Products in real time, right at your store: you need just an Internet connection and a computer.
What do you mean by "Made in Italy"?
The "Made in Italy" concept sometimes has been used in unappropriate ways. On the contrary, all the "Made in Italy" labeled Products coming attached with a True Italy™ Tag fall in one of the following strict situations, certified and signed by the same manufacturers:
This means that you can be truly sure that each Product showing the True Italy™ Tag is genuinely an Italian one!