Made in Italy products, avoid italian counterfeits frauds fakes
Genuine Italian Products
Check an Italian Product now! - The "Made in Italy" - FAQs


True Italy is the ultimate tool to protect consumers (and retailers as well) from frauds of counterfeited Italian Products.



Due to unfair competition and the unlawful exploitation of the "Made in Italy" concept, consumers can often find products labeled as Italian made or with Italian names, colors or logos that have no relationship with a product genuinely designed and manufactured in Italy.

Faked Italian products are often supported by criminal or even terroristic organizations in recycling money coming from illegal activities.

They are manufactured by companies investing not even a single penny in style research and technology development, employing child or even slave labor, and without respecting any environment-friendly committement. They just copy the bright ideas and the hard work of many talented Italian workers.

They jeopardize the business of the companies manufacturing truly Italian Products, driving many of them to a shutdown. The result? Less and less Italian companies able to let consumers to enjoy the unmatched style and quality of their genuine products.

Consumers and resellers are usually the first victims of counterfeit products. They think to buy an authentic Italian product, but they don't! They pay for something else than the real thing, something of much lower quality and supporting the illegal market.

More, "Made in Italy" products are so sought-after that they are frequently stolen and sold by criminals in many countries. A retailer or consumer is often unaware of buying stolen merchandise, becoming an accomplice of a crime.




Use TRUE ITALY in 4 Steps!
1. Take the TRUE ITALY Tag or Label attached to the Product you purchased
2. Go to the TRUE ITALY™ Web Site (for Consumers) at
3. Input exactly the 20-digit Authentication Code printed on the Tag or Label
4. Match the results with your Tag and Product!

True Italy protects consumers and resellers of seemingly Italian made products, allowing them to check - quickly, simply, and for free - if what they bought is actually an Italian product. More, they get more information about the product itself and the company that manufactured it.

If you want to be sure that what you bought is really Italian you must choose a product featuring a True Italy Tag or Label (see an example on the right). You can easily recognize it because of its logo and two additional basic information: the Authenticity Code and the Serial Number. If both of them are not clearly printed on the label or tag coming with the product you are going to purchase, this is not a True Italy Tag or Label.

The Authenticity Code and the Serial Number are two key elements that will allow you to check personally if the product is really what it claims to be. Just take your True Italy Label or Tag, go to the site and enter the Authenticity Code exactly as it is printed, then click the "CHECK it now!" button.

You will get some data displayed on your monitor. Compare them with the Label or Tag of the product you bought and, if they match, you can be sure of being a lucky buyer of an authentic Italian product delivered by an Italian company. If they do not (or get a warning), you can send an Anomaly Report to True Italy: The True Italy personnel will evaluate the situation and let you know accordingly. If no mistake will be found and the True Italy Tag found counterfeited, you could consider to return the product for a refund, as you didn't get what you paid for!

Learn more about how to use the True Italy checking system at our FAQs page.

True Italy allows you to be confident that the product you bought really comes from an Italian company, which officially claims it has been designed and made in Italy.



The True Italy™ Service is currently licensed for Italy's territory to the company Srl, the creator of the internationally-acclaimed B2B Marketplace ItalianModa (the source for international wholesale buyers sourcing from Italian Manufacturers and Suppliers).

Service companies and System Integrators can take advantage of the True Italy Technology and know-how to offer the same or a similar service to large corporations, associations and companies. Write for details about licensing, including a complete profile of your company.

A Golden Rule
Prefer Products coming with the True Italy™ Tag or Label attached! Ask for them!
Made in Italy fashion, jewels, furniture, eyewear, cermaics, food, shoes, handbags, lingerie
Benefits for Consumers
  • buy high quality Genuine Italian Products.
  • spend money for the real thing, not a counterfeit.
  • feed honest companies, not unfair competition and illegal activities.
  • check yourself the product you bought, don't trust a piece of paper only!
  • claim your money back in case True Italy™ says it is a counterfeit!
Benefits for Retailers
  • buy the Real Thing and avoid scams.
  • invest your money with trust and use it at best.
  • qualify your offer even more, reduce disputes.
  • make sure your clients you sell Genuine Products only
  • let your customers checking the genuinity of Italian products, even at your store!
  • enable your customers to check the Authenticity of Products directly from your online E-Commerce
Authentic Italian products Made in Italy no counterfeits frauds scams
A True Italy™ Tag

The Genuine Italian Products guaranteed by the True Italy™ Service come with a special Tag attached (like the one above) or have the True Italy™ logo

Authentic Made in Italy , truly Italian products in fashion, leather, furniture, jewellery, eyewear, food, tiles

plus an Authenticity Code and a Serial Number printed on the Italian Manufacturer's Label.

Check an Italian Product now! - The "Made in Italy" - FAQs

2004 True Italy - True Italy™ is a Registered Trademark

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